人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95%モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS(ソーシャルネットワーキングサービス)を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ(ファンのためのページ)」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
I really like and appreciate your blog post.Really looking forward to read more. Want more.
This is a really good tip particularly to those fresh to the blogosphere. Simple but very precise infoÖ Thanks for sharing this one. A must read post!
I cannot thank you enough for the post.Thanks Again. Want more.
Good post. I learn something totally new and challenging on sites I stumbleupon every day. It’s always helpful to read articles from other writers and practice something from their web sites.
Very neat post.Really looking forward to read more.
Thanks for sharing, this is a fantastic blog post.Really thank you! Awesome.
Really informative blog article.Really thank you! Awesome.
Suicide Pact — DXVD — The Sound of Insects (Cassette, Album) Liar — Queen — Black And White Queen (Vinyl, LP) Euromisery — Various — Death To Fanatics (Iron Man Records Compilation CD 1999-2014) (CD)
wow, awesome post. Want more.
Good blog you have here.. It’s difficult to find high quality writing like yours these days. I seriously appreciate people like you! Take care!!
Thank you, I’ve recently been searching for information approximately this subject for a long time and yours is the best I have discovered till now. But, what in regards to the bottom line? Are you sure about the source?
Thanks for some other fantastic post. The place else could anybody get thattype of info in such an ideal manner of writing?I’ve a presentation next week, and I’m on the search for such information.
Thanks for the post.Really looking forward to read more. Keep writing.
Awesome post.Really looking forward to read more. Awesome.
Some truly interesting information, well written and broadly user pleasant.
Saved as a favorite, I like your blog!
Good day! I just want to offer you a huge thumbs up for the great info you have got here on this post. I am returning to your web site for more soon.
Howdy! Do you use Twitter? I’d like to follow you if that would be ok.I’m undoubtedly enjoying your blog and look forward to new updates.
Spot on with this write-up, I actually believe that this site needs a lot more attention. I’ll probably be back again to read through more, thanks for the info!
Good article. I am facing a few of these issues as well..
Appreciate the recommendation. Will try it out.|
Thanks again for the blog.Much thanks again. Want more.
Hey, thanks for the article.Really thank you! Much obliged.
I enjoy reading a post that can make people think. Also, thank you for allowing me to comment!
I loved your blog.Thanks Again. Cool.
Howdy! I just wish to offer you a huge thumbs up for the great info you have got right here on this post. I am coming back to your site for more soon.
Izleyicileri, takipçileri artırın Twitch kanalları için
The details talked about in the post are several of the most effective available
Fantastic site you have here but I was curious about if you knew of any community forums that cover the same topics talked about in this article? I’d really love to be a part of community where I can get feed-back from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!|
I am truly pleased to read this webpage posts which consists of plenty of helpful data, thanks for providing such statistics.|
It’s hard to come by educated people for this subject, however, you sound like you know what you’re talking about! Thanks
You are so cool! I do not believe I’ve truly read a single thing like that before. So great to find somebody with some original thoughts on this subject matter. Seriously.. thanks for starting this up. This web site is one thing that is needed on the internet, someone with some originality.
An impressive share! I’ve just forwarded this onto a coworker who has been doing a little research on this. And he in fact bought me breakfast because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to discuss this issue here on your web page.
The very next time I read a blog, I hope that it won’t disappoint me just as much as this particular one. I mean, Yes, it was my choice to read, however I genuinely believed you would probably have something useful to talk about. All I hear is a bunch of whining about something that you could fix if you were not too busy seeking attention.
how much does tadalafil cost benefits of tadalafil over sidenafil
You are so cool! I don’t think I’ve read something like that before. So nice to discover somebody with a few genuine thoughts on this topic. Seriously.. thank you for starting this up. This web site is something that’s needed on the web, someone with some originality!
An impressive share! I’ve just forwarded this onto a colleague who has been doing a little research on this. And he actually ordered me breakfast simply because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending some time to talk about this matter here on your website.|
You need to take part in a contest for one of the highest quality websites on the net. I’m going to recommend this website!
That is a very good tip especially to those new to the blogosphere. Brief but very accurate information… Thank you for sharing this one. A must read article!
medical marijuana research paperwriting essays for money
I wanted to thank you for this excellent read!! I certainly loved every little bit of it. I have got you saved as a favorite to look at new things you post…
Interesting blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your design. Thanks a lot|
An intriguing discussion is definitely worth comment. I believe that you should write more about this subject, it might not be a taboo subject but generally people do not speak about such issues. To the next! All the best!!
Hey! Would you mind if I share your blog with my twitter group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Cheers|
I’d should verify with you here. Which isn’t one thing I normally do! I enjoy reading a put up that will make individuals think. Also, thanks for allowing me to comment!
Good info. Lucky me I found your blog by accident (stumbleupon). I’ve book marked it for later!
It’s an amazing post in favor of all the internet viewers; they will get advantage from it I am sure.
Some truly excellent information, Gladiola I noticed this.
Good day! I simply want to give you a big thumbs up for the excellent info you have here on this post. I am returning to your web site for more soon.
stromectol covid 19 where to buy stromectol