人材のミスマッチを、Facebookでなくそう。

2012-02-14
 Yasu

　
　
　　

　この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？　ソーシャルリクルーティングのすべて』が新たに加わっていた。

　この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。

　具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。

　企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。

「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。

　しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。

　でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。

　以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。

　それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。

『なぜ「Facebook」で 優秀な人材が採用できるのか？　ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。


　
　
　

Yasu
  • Yasu

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