人材のミスマッチを、Facebookでなくそう。

2012-02-14
 Yasu

　
　
　　

　この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？　ソーシャルリクルーティングのすべて』が新たに加わっていた。

　この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。

　具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。

　企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。

「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。

　しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。

　でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。

　以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。

　それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。

『なぜ「Facebook」で 優秀な人材が採用できるのか？　ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。


　
　
　

Yasu
  • Yasu

  • デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。

advertisementbooknoncategory

7件のコメント

  • Kelvin Kaemingk Loan Depot

    I think this is a real great blog post.Really looking forward to read more. Keep writing.

  • Tui giu nhiet

    how to dilute ivermectin paste topical ivermectin

  • hot porn videos

    Thanks again for the article. Cool.

  • reformas cocinas zaragoza

    Good article and right to the point. I don’t know if this is truly the best place to ask but do you people have any ideea where to get some professional writers? Thanks

  • watchporntubex.com

    Major thanks for the blog. Cool.

  • watchporntubex.com

    I really like and appreciate your blog.Much thanks again. Much obliged.

  • empresa de reformas en zaragoza

    Greetings! Very useful advice in this particular post! It is the little changes that make the largest changes. Thanks a lot for sharing!

  • Tree Felling

    Awesome blog article. Really Cool.

  • https://s3.amazonaws.com/potchefstroom1

    Muchos Gracias for your blog article. Awesome.

  • get redirected here

    Hi, I do think this is a great website. I stumbledupon it 😉 I am going to revisit once again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

  • look dao web3matneytechcrunch

    I needed to thank you for this wonderful read!! I certainly loved every little bit of it. I have you book-marked to check out new things you post…

  • Dgwitaurf

    stromectol generic name stromectol 12mg

  • Amssminhiddelo

    stromectol price usa ivermectin 2ml

  • Gerard Cinque

    I really love your website.. Excellent colors & theme. Did you create this amazing site yourself? Please reply back as I’m hoping to create my very own blog and would love to find out where you got this from or exactly what the theme is named. Thanks!|

  • pragmatic play

    Major thankies for the post.Really thank you! Keep writing.

  • slot deposit dana

    Really informative post.Thanks Again. Great.

  • browse around this website

    Way cool! Some very valid points! I appreciate you writing this post plus the rest of the website is extremely good.

  • Ghislaine Lano

    First off I want to say superb blog! I had a quick question which I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your thoughts before writing. I’ve had a hard time clearing my thoughts in getting my thoughts out. I do enjoy writing however it just seems like the first 10 to 15 minutes are usually lost simply just trying to figure out how to begin. Any ideas or hints? Appreciate it!|

  • Ahmed Derrig

    Hello it’s me, I am also visiting this site on a regular basis, this web page is really fastidious and the users are genuinely sharing pleasant thoughts.|

  • agen slot online

    Great blog article.Thanks Again. Great.

  • Learn more

    Excellent post. I was checking continuously this blog and I am impressed!Very useful information particularly the last part 🙂 I care for such information a lot. I was seeking this particular info for a long time.Thank you and good luck.

  • slot online terpercaya

    wow, awesome post.Really looking forward to read more. Awesome.

  • FebcDeamb

    ivermectin where to buy for humans ivermectin 2

  • https://www.geobear.com/wp-includes/bandar-judi-togel-online/

    Really enjoyed this post.Thanks Again. Really Great.

  • toto online 4d

    A big thank you for your blog article. Awesome.

  • Rkgjtaurf

    ivermectin 3mg price stromectol drug

  • look what i found

    Great post. I am facing a few of these issues as well..

  • delta 8 effects

    This is one awesome post.Really thank you! Great.

  • legal delta 8

    wow, awesome article post.Really thank you! Cool.

  • KbwvHaura

    ivermectin 5ml stromectol 0.5 mg

  • Cehhninia

    ivermectin gel ivermectin stromectol

  • crypto yield farming

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed surfing around your blog posts. After all I?ll be subscribing to your rss feed and I hope you write again very soon!

  • penis sleeve

    Really enjoyed this post.Really looking forward to read more. Keep writing.

  • cumming dildo

    Really appreciate you sharing this post. Cool.

  • my link

    I seriously love your blog.. Great colors & theme. Did you build this site yourself? Please reply back as I’m wanting to create my very own blog and would love to find out where you got this from or exactly what the theme is named. Many thanks!

  • learn to sell feet pictures

    Appreciate you sharing, great blog article.Much thanks again. Awesome.

  • visit here

    Excellent web site you have here.. It’s difficult to find excellent writing like yours these days. I seriously appreciate individuals like you! Take care!!

  • purchase TikTok followers

    Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.Your blog provided us useful information to work on. You have done a outstanding job!My blog post Milf

  • "G2 Energy"

    Really appreciate you sharing this article. Awesome.

  • get rid of mold

    Say, you got a nice article. Awesome.

  • get rid of mold

    Very neat article.Really looking forward to read more. Fantastic.

  • g2-energy

    Santonio Holmes (hamstring) is not practicing for the Jets.

  • bed

    This is one awesome blog.Really looking forward to read more. Great.

  • desk

    Fantastic blog article.Really thank you! Great.

  • Science News

    Very informative blog.Thanks Again.

  • Yoga

    I am so grateful for your blog post.Much thanks again. Really Cool.

  • download lagu angel baby

    I loved your post.Thanks Again. Great.

  • download lagu angel baby troye sivan

    Im thankful for the article. Really Great.

  • Nereida Valasco

    hello!,I love your writing very so much! percentage we be in contact more about your article on AOL? I need a specialist on this space to unravel my problem. Maybe that’s you! Having a look forward to look you. |

  • Heriberto Fissel

    I love what you guys are usually up too. This kind of clever work and exposure! Keep up the amazing works guys I’ve included you guys to my blogroll.|

9件のピンバック

コメントする

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です