人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 小説の中に入りたくて 2024-10-06
- 隅田川のジェットスキーに賭けられたら 2024-10-06
- 10月3日生まれのトミー 2024-10-03
- 忘れられたドデカミンストロング 2024-09-29
- 痛快な映画愛、侍タイムスリッパー。 2024-09-19
Awesome blog post.Thanks Again. Want more.
wow, awesome blog post.Really thank you! Great.
I really enjoy the blog article.Really looking forward to read more. Much obliged.
Looking forward to reading more. Great article post.Really looking forward to read more. Really Cool.
I blog quite often and I genuinely thank you for your information. This great article has truly peaked my interest. I will book mark your site and keep checking for new details about once per week. I opted in for your Feed too.
Thanks for sharing, this is a fantastic blog. Great.
Hi there! I just wish to give you a big thumbs up for your excellent info you have right here on this post. I will be returning to your website for more soon.
https://www.bitsdujour.com/profiles/bOfTXI
A round of applause for your article.Really looking forward to read more. Awesome.
This blog was… how do you say it? Relevant!! Finally I have found something which helped me. Thanks a lot.
Hey, thanks for the blog.Thanks Again. Awesome.
Thanks a lot for the article.Thanks Again. Cool.
Hi my loved one! I want to say that this article is amazing, great written and include approximately all significant infos. I would like to see more posts like this .
This is one awesome blog post.Really looking forward to read more. Much obliged.
I need to to thank you for this very good read!! I absolutely loved every little bit of it. I have got you bookmarked to look at new things you post…
Hi there! I could have sworn Iíve been to this blog before but after going through a few of the articles I realized itís new to me. Anyhow, Iím definitely delighted I found it and Iíll be book-marking it and checking back frequently!
Great, thanks for sharing this post.Thanks Again.
Looking forward to reading more. Great article.Much thanks again. Awesome.
wow, awesome blog.Much thanks again. Keep writing.
An impressive share! I have just forwarded this onto a co-worker who has been conducting a little homework on this. And he actually bought me breakfast simply because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this topic here on your internet site.|
Aloha! Interesting material! I’m really enjoy this. It will be great if you’ll read my first article on mycollegeessaywriter.com)
Fantastic article post.Much thanks again. Keep writing.
Im thankful for the article.Really looking forward to read more. Really Cool.
I truly appreciate this article post.Thanks Again. Keep writing.
Great blog post.Thanks Again. Want more.
Im grateful for the blog post.Really thank you! Keep writing.
Fantastic blog article. Fantastic.
Great, thanks for sharing this blog article.Much thanks again. Will read on…
Major thanks for the blog post. Keep writing.
Very neat blog article. Really Cool.
Appreciate you sharing, great blog.Really thank you! Keep writing.
I truly appreciate this blog post.Really thank you! Will read on…
Appreciate you sharing, great blog.Really thank you! Cool.
I cannot thank you enough for the blog article.Thanks Again.
Thank you for some other great article. Where else could anyone get that kind of information in such an ideal approach of writing? I have a presentation subsequent week, and I am on the search for such info.|
Hi there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my apple iphone. I’m trying to find a template or plugin that might be able to fix this problem. If you have any recommendations, please share. Appreciate it!|
You made some decent points there. I checked on the internet to find out more about the issue and found most people will go along with your views on this website.
I blog often and I really thank you for your content. This great article has truly peaked my interest. I am going to bookmark your site and keep checking for new information about once a week. I opted in for your RSS feed as well.
Im obliged for the blog article.Really looking forward to read more. Want more.
Fantastic blog. Really Cool.
Great blog post.Really looking forward to read more.
Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be greatly appreciated!
What’s Happening i’m new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I hope to contribute & assist other users like its aided me. Good job.
Awesome blog article.Really looking forward to read more. Will read on…
Very neat post.Thanks Again. Fantastic.
Enjoyed every bit of your blog post.Thanks Again. Really Cool.
Awesome blog post.Thanks Again. Want more.
I appreciate you sharing this blog.Thanks Again. Awesome.
Thanks a lot for the article.Really looking forward to read more. Awesome.
You could certainly see your enthusiasm in the paintings you write. The sector hopes for more passionate writers such as you who are not afraid to mention how they believe. Always follow your heart.