人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 小説の中に入りたくて 2024-10-06
- 隅田川のジェットスキーに賭けられたら 2024-10-06
- 10月3日生まれのトミー 2024-10-03
- 忘れられたドデカミンストロング 2024-09-29
- 痛快な映画愛、侍タイムスリッパー。 2024-09-19
This site was… how do I say it? Relevant!! Finally I have found something which helped me. Kudos!
This is a topic which is near to my heart… Thank you! Where can I find the contact details for questions?
I really liked your post.Really looking forward to read more. Really Great.
best dissertation writing service reviews
writing your dissertation in a week
dissertation discussion help
Very neat post.Thanks Again. Keep writing.
Wonderful post! We will be linking to this great content on our site. Keep up the great writing.|
Looking forward to reading more. Great blog post.Much thanks again. Want more.
I appreciate you sharing this article post.Thanks Again. Great.
Looking forward to reading more. Great article post.Much thanks again. Cool.
You need to be a part of a contest for one of the greatest websites on the web. I’m going to recommend this web site!
I loved your blog.Much thanks again. Will read on…
I loved your blog article.Much thanks again. Will read on…
Great, thanks for sharing this post.Really looking forward to read more. Much obliged.
No matter if some one searches for his necessary thing, thereforehe/she needs to be available that in detail, thus that thing is maintained over here.
Hello there, just became alert to your blog through Google, and found that it is really informative. I?m going to watch out for brussels. I?ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!
Thanks for sharing your thoughts. I really appreciate yourefforts and I will be waiting for your next post thanks once again. gamesps4 185413490784 games ps4
Thanks for the post.Really looking forward to read more. Much obliged.
Hello i am kavin, its my first occasion to commenting anyplace, when i read this post i thought i could also make comment due to this good piece of writing.
I am always browsing online for tips that can assist me. Thanks!
online dissertation help hu berlin
tips for writing a dissertation
whats a dissertation
Major thanks for the blog article. Awesome.
what is the best ed pill safe canadian pharmacy – legit canadian pharmacy online
I really liked your blog.Much thanks again. Really Cool.
Usually I don at read article on blogs, however I would like to say that this write-up very compelled me to check out and do so! Your writing taste has been amazed me. Thanks, quite nice article.
Thank you for your post.Thanks Again. Want more.
WOW just what I was searching for. Came here by searching for more
Oh my goodness! Awesome article dude! Thanks, However I am going through difficulties with your RSS. I don’t know why I am unable to subscribe to it. Is there anybody else getting similar RSS issues? Anyone that knows the solution can you kindly respond? Thanx!!
It’s hard to come by educated people about this topic, however, you sound like you know what you’re talking about! Thanks
I really liked your article.Much thanks again. Great.
I value the blog.Thanks Again. Want more.Loading…
polish pharmacy online uk ed pills – canadian pharmacy couponcanadian pharmacy antibiotics
Gündelik her haberden antalya içi antalya haber servisi her saat başıyenilenen haber sistemimiz ile antalyanın tüm haberlerinden haberdar ol
I don’t even know how I finished up right here, however I thought this post was great.I do not recognize who you’re but definitely you’re going to a famous blogger if you aren’talready. Cheers!
I¡¦ll right away grab your rss as I can not find your email subscription link or e-newsletter service. Do you’ve any? Please let me recognise in order that I may subscribe. Thanks.
I am so grateful for your blog post.Thanks Again. Will read on…
Greetings! Very helpful advice within this article! It is the little changes that make the most important changes. Thanks for sharing!
global pharmacy canada order form best canadian pharmacies
I’m curious to find out what blog system youhappen to be using? I’m experiencing some minor security problems with my latest blog and I would liketo find something more risk-free. Do you have any solutions?
Pretty! This was a really wonderful article. Thanks for supplying this info.
I conceive you have mentioned some very interesting points , thanks for the post.
What as up, how as it going? Just shared this post with a colleague, we had a good laugh.
Enjoyed every bit of your article.Really thank you! Really Great.
the dating list online freesingles near me free
Absolutely composed content material, thanks for information. “He who establishes his argument by noise and command shows that his reason is weak.” by Michel de Montaigne.
I think this is a real great article post.Thanks Again. Really Great.
mellon dissertation completion fellowship
dissertation help leicester
dissertation help custom warning reviews
Yes! Finally someone writes about umrah service for uae residents.
I really liked your blog.Really thank you! Cool.
Howdy! This blog post could not be written any better! Looking at this post reminds me of my previous roommate! He continually kept preaching about this. I am going to send this article to him. Pretty sure he’ll have a good read. Thanks for sharing!
Free medical insurance bisoprolol side effect restaurants since October 2013, said it also planned to cut the number of items on its U.S