人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 小説の中に入りたくて 2024-10-06
- 隅田川のジェットスキーに賭けられたら 2024-10-06
- 10月3日生まれのトミー 2024-10-03
- 忘れられたドデカミンストロング 2024-09-29
- 痛快な映画愛、侍タイムスリッパー。 2024-09-19
Very good info. Lucky me I discovered your site by chance (stumbleupon). I have book-marked it for later.
hydroxychloroquine online plaquenil for rheumatoid arthritis
Very neat blog post.Really thank you! Cool.
This is a topic which is close to my heart… Thank you! Exactly where can I find the contact details for questions?
This is a topic that’s near to my heart… Take care! Where can I find the contact details for questions?
Hello! I’m at work surfing around your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the fantastic work!
24 hours pharmacy pharmacy technician jobs in canada
Video Highlight Mu Vs Fulham, Bóng Đá Anh Ngày Hôm Nay bong đa trực tuyếnTrong vượt khứ, Bình Dương đang được chiếm ưu thế về tổng hợp với 15 thắng lợi, 8 trận hoà và chỉ thua SLNA 12 lần.
Great, google took me stright here. thanks btw for info. Cheers!
Whats up are using WordPress for your blog platform?I’m new to the blog world but I’m trying to getstarted and set up my own. Do you need any html coding knowledge to make your own blog?Any help would be really appreciated!
This is one awesome blog.Thanks Again. Will read on…
fantastic points altogether, you simply gained a brand new reader.What would you recommend about your publish that you just made afew days ago? Any sure?Feel free to visit my blog post diets for health
A financial advisor citalopram compra online However all of the predictions did not meet the targets set out in the report written by Sir Derek Wanless in 2002, which advised that considerable amounts were invested in the health service until 2022.
free credit score ck how to check your credit score credit bureaus
Hello! I just want to offer you a huge thumbs up for your excellent info you have got here on this post. I’ll be returning to your website for more soon.
I love reading through a post that will make men and women think. Also, many thanks for permitting me to comment.
Hi i am kavin, its my first occasion to commenting anyplace, when i read this paragraph i thought i could also make comment due to this goodpost.Also visit my blog: pussy888 demo id
cheap dissertation help in new york
writing dissertation conclusion
dissertation paper help
ivermectin brand name: generic stromectol – ivermectin iv
Whoa! This blog looks just like my old one! It as on a totally different subject but
oh cool, this information is really useful and definately is comment worthy! hehe. I’ll see if I can try to use some of this information for my own blog. Greetings from Nebraska
I appreciate the information.
Thank you for your hard work.
Enjoyed examining this, very good stuff, thanks . “I will do my best. That is all I can do. I ask for your help-and God’s.” by Lyndon B. Johnson.
Fastidious answers in return of this query with firm arguments and telling everything about that.
An intriguing discussion is worth comment. I do believe that you need to publish more on this subject matter, it might not be a taboo matter but generally people do not talk about such issues. To the next! Best wishes!!
I really like reading through an article that can make people think. Also, many thanks for allowing me to comment!
Howdy! This post could not be written much better! Going through this post reminds me of my previous roommate! He constantly kept talking about this. I will forward this article to him. Pretty sure he’ll have a good read. Many thanks for sharing!
952474 199942I admire your piece of work, regards for all of the interesting posts . 432952
mexican pharmacy online canadian online pharmacy mexican pharmacies online
Thank you for the auspicious writeup. It in factwas a amusement account it. Look advanced to far added agreeable fromyou! However, how can we communicate?
Truly when someone doesn’t be aware of then its up to otherviewers that they will assist, so here it happens.
Hey, thanks for the blog post.Really thank you! Keep writing.
Hey There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will definitely return.
Really informative blog post.Really looking forward to read more. Will read on…
I am a older women looking to talk.
Mbqykw – order vardenafil 60 pills Kpnxsz aeszog
I appreciate you sharing this post.Really thank you! Cool.
I really admire your writing!
A round of applause for your post.Much thanks again. Will read on…
With thanks. Lots of facts.how to write personal essay for college what to write a college essay on essay rewriter
Thank you for your post.Really thank you! Keep writing.
There’s certainly a lot to find out about this subject.I like all the points you have made.
Some truly great info , Glad I observed this. “O tyrant love, to what do you not drive the hearts of men.” by Virgil.
A motivating discussion is worth comment. I do think that you need to publish more about this issue, it might not be a taboo matter but generally folks don’t speak about these topics. To the next! Many thanks!!
I value the blog article. Awesome.
Fantastic blog post.Thanks Again. Much obliged.
I loved your blog article.Really thank you!
I truly appreciate this article.Much thanks again. Keep writing.
I am so grateful for your blog post.Much thanks again. Will read on…