人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 小説の中に入りたくて 2024-10-06
- 隅田川のジェットスキーに賭けられたら 2024-10-06
- 10月3日生まれのトミー 2024-10-03
- 忘れられたドデカミンストロング 2024-09-29
- 痛快な映画愛、侍タイムスリッパー。 2024-09-19
It’s hard to come by experienced people for this topic, however, you seem like you know what you’re talking about! Thanks
Spot on with this write-up, I honestly feel this amazing site needs far more attention. I’ll probably be back again to read more, thanks for the info!
tiki torch slots free
sims 4 counter slots aom
pogo slots
Good information. Lucky me I ran across your website by accident (stumbleupon). I have bookmarked it for later.
When I initially left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get four emails with the same comment. There has to be a way you can remove me from that service? Thanks a lot.
Greetings! Very useful advice within this post!It’s the little changes that make the greatest changes. Thanks a lot for sharing!
Aw, this was a very nice post. Finding the time and actual effort to produce a really good article… but what can I say… I procrastinate a lot and never manage to get nearly anything done.
I believe you have noted some very interesting details , appreciate it for the post.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Thanks!
are erectile disorder coverage under aca pharmaceptica
pharmacies withour prescriptions
Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is excellent, as well as the content!|
Her white skin and sad face with slanted eyes add to Dini’s beauty.
I value the blog.Really looking forward to read more. Want more.
I will right away grab your rss feed as I can’t find youremail subscription link or e-newsletter service. Do you have any?Kindly let me understand in order that I could subscribe.Thanks.
Great post. I was checking continuously this blog and I’m inspired! Very helpful info specially the last phase I deal with such info a lot. I was looking for this particular information for a long time. Thanks and good luck.
buy viagra
Excellent way of explaining, and fastidious article to take information about my presentation subject, which i am going to present in institution of higher education.|
Good day! I just wish to give you a big thumbs up for the great information you’ve got here on this post. I will be returning to your blog for more soon.
Spot on with this write-up, I really believe this amazing site needs a lot more attention. I’ll probably be back again to read through more, thanks for the information!
Thanks so much for the blog post.Really looking forward to read more. Want more.
womens ray ban sunglasses ??????30????????????????5??????????????? ????????
Actually when someone doesn’t understand then its up to other viewers that theywill assist, so here it happens.
Really informative post.Thanks Again. Fantastic.
sensible. I can’t wait to read much more from you.
This was a super good blog post. You now have a huge fan. Thanks for creating it.
982628 102293great post, really informative. I wonder why the other experts of this sector do not notice this. You need to continue your writing. Im positive, youve a terrific readers base already! 60890
I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one these days.
side effects aralen aralen ingredients does aralen help discoid lupus how effective is aralen for rheumatoid arthritis?
ivermectin prophylaxis protocol ivermectin warnings
Excellent post! We are linking to this particularly great post on our website. Keep up the great writing.
I’m not selected the put you’re having your info, nonetheless superior subject. I requires to invest some time finding out a lot more or comprehension extra. Thanks for outstanding facts I had been searching for this info for my mission
aralen patient assistance effects of aralen is aralen being used for coronavirus how long after discontinuing aralen will sjrogrens syndrome symptoms return?
Hey would you mind stating which blog platform you’re using?
side effects of hydroxychloroquine hydroxychloroquine plaquenil
I like it when individuals get together and share thoughts. Great blog, keep it up!
Hi my loved one! I wish to say that this article is awesome, nice written and come with approximately all significant infos. I’d like to look extra posts like this.
Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may return yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.
창원노래방, 국내최초 자체 개발을 통해 백링크 작업을 진행하는 곳은 애드뉴 단 하나입니다. 승인코드 AD
After checking out a few of the blog articles on your site, I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will be checking back soon. Take a look at my website too and tell me how you feel.
Awesome article post.Really looking forward to read more. Really Cool.
Toes, soles, foot joi, shoejob, toejob, fetish, sockjob, nylon, stockings, solejob
Pretty nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. After all I will be subscribing to your feed and I hope you write again soon!
Excellent blog you’ve got here.. It’s difficult to find quality writing likeyours nowadays. I truly appreciate individuals like you!Take care!!
BettingLex Professional Tipsters and reliable betting tips.Tipster academy, deep knowledge sharingsoccer live
Hey! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and look forward to new posts.|
I’m curious to find out what blog system you happen to be working with? I’m having some minor security problems with my latest website and I’d like to find something more safe. Do you have any recommendations?|
Do you have a spam issue on this blog; I also am a blogger, and I was wanting to know your situation; many of us have created some nice practices and we are looking to exchange strategies with other folks, be sure to shoot me an e-mail if interested.|
slots games free vegas slots online vegas slots online
This piece of writing presents clear idea in support of the new visitorsof blogging, that genuinely how to do running a blog.