人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 小説の中に入りたくて 2024-10-06
- 隅田川のジェットスキーに賭けられたら 2024-10-06
- 10月3日生まれのトミー 2024-10-03
- 忘れられたドデカミンストロング 2024-09-29
- 痛快な映画愛、侍タイムスリッパー。 2024-09-19
Aw, this was a very nice post. Finding the time and actual effort to produce a good articleÖ but what can I sayÖ I hesitate a whole lot and never seem to get anything done.
chloroquine vs plaquenil hydroxychloroquine tab 200mg can plaquenil cause eye problems how to take plaquenil for lyme disease
What’s up, yes this article is genuinely good and I have learned lot of things from it on the topic of blogging. thanks.
writing doctoral dissertation
need help with dissertation
writing service
Thanks for ones marvelous posting! I genuinely enjoyed reading it, you’re a great author. I will be sure to bookmark your blog and will often come back from now on. I want to encourage one to continue your great job, have a nice evening!
dissertation topics
dissertation vs thesis
thesis vs dissertation
Muchos Gracias for your blog article. Really Cool.
Hi my friend! I want to say that this article is awesome, nice written and include almost all important infos. I would like to see more posts like this.
Howdy! I just would like to offer you a huge thumbs up for the excellent info you have got here on this post. I am coming back to your blog for more soon.
online casino us
free casino money
mobile casino games for real money
I love reading through an article that can make people think. Also, many thanks for permitting me to comment.
Nice post. I was checking continuously this blog and I’m impressed!Very helpful information specially the last part I care for suchinformation a lot. I was seeking this certain info fora very long time. Thank you and good luck.
Spot on with this write-up, I seriously feel this site needs a great deal more attention. I’ll probably be returning to see more, thanks for the info!
Greetings! Very helpful advice in this particular post! It’s the little changes that will make the greatest changes. Thanks a lot for sharing!
I will immediately grab your rss feed as I can’t find your e-mail subscription link or newsletter service. Do you’ve any? Kindly let me know in order that I could subscribe. Thanks.
Remarkable! Its actually remarkable article, I have got much clear idea regarding from thisparagraph.
Have a comb, operate it throughout the top rated of one’s head, and portionHair Styles – The Most Beautiful Hairstyle New Popular Hairstyleshair styles
Hi there! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a wonderful job!
Hello there, simply became alert to your blog thru Google, and found that it’s really informative. I’m gonna be careful for brussels. I will be grateful in case you proceed this in future. A lot of other folks will probably be benefited from your writing. Cheers!|
The one purpose i’ve shared my story is to take that tiny baby step of breakingdown the stigma attached to despair.
Heya i am for the primary time here. I came across this board and Iin finding It truly useful & it helped me out much. I’m hoping to present something again and helpothers such as you helped me.
I do not even know the way I stopped up here, but I thought this publish used to be great. I do not recognise who you’re however certainly you’re going to a well-known blogger when you aren’t already Cheers!
online casino for real money
online casino for real money
online casino with free signup bonus real money usa
Hello there, I think your blog might be having web browser compatibility problems. When I take a look at your blog in Safari, it looks fine however, when opening in IE, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Aside from that, great blog.
Can someone recommend Latex Sprays and Shines? Thanks xox
Thank you for the auspicious writeup. It if truth be told was once a amusement account it. Glance advanced to far added agreeable from you! By the way, how can we communicate?|
defending dissertation
whats a dissertation
writing dissertation abstract
Everything is very open with a very clear explanation of the issues. It was really informative. Your site is useful. Many thanks for sharing!
Propecia Daily Dosage Benign Prostatic Hyperplasia
CBD gummies are among the most prominent cbd gummies shark tank products.
I’d like to thank you for the efforts you have put in penning this site. I’m hoping to check out the same high-grade content from you later on as well. In truth, your creative writing abilities has motivated me to get my own, personal blog now 😉
phd dissertation writing service
cheap dissertation help in los angeles
dissertation proposal help
рохля электрическая
http://samokhodnyye-elektricheskiye-telezhki.ru/
электротележка
http://samokhodnyye-elektricheskiye-telezhki.ru
safe online casino
wild casino online
top casino site
After going over a handful of the blog posts on your web site, I really like your way of writing a blog. I bookmarked it to my bookmark site list and will be checking back in the near future. Please check out my website as well and tell me how you feel.
Your style is really unique compared to other people I’ve read stuff from. Thank you for posting when you have the opportunity, Guess I will just book mark this site.
I enjoy reading through an article that will make people think. Also, many thanks for allowing me to comment.
A round of applause for your blog article.Thanks Again. Cool.
If you need some wow content then theseadult telegram groups is likely to make you saywow due to extra sizzling content material that may amaze your hormones.Group Link – Free Link Group – Invite Join And Chatgroup link
электротележка
http://samokhodnyye-elektricheskiye-telezhki.ru/
I don’t even know how I ended up here, but I thoughtthis post was great. I don’t know who you are but certainly you are going toa famous blogger if you are not already Cheers!
There is evidently a bunch to identify about this. I assume you made some nice points in features also.
writing your dissertation
dissertation handbook
ucl dissertation help
I’m amazed, I must say. Rarely do I come across a blog that’s both equally educative and engaging, and without a doubt, you have hit the nail on the head. The problem is something that not enough folks are speaking intelligently about. Now i’m very happy that I stumbled across this during my search for something relating to this.
Hey, thanks for the blog article.Much thanks again.
online casino no deposit
mobile casinos
online casinos us
help with my dissertation
dissertation writing advice
dissertation cover page
Im thankful for the post.Really looking forward to read more. Great.Loading…
A fascinating discussion is definitely worth comment. I do think that you should write more about this issue, it may not be a taboo subject but typically people don’t talk about such topics. To the next! Best wishes!