人材のミスマッチを、Facebookでなくそう。

 
 
  

 この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95%モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』が新たに加わっていた。

 この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS(ソーシャルネットワーキングサービス)を用いたリクルーティング活動のこと。

 具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。

 企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。

「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。

 しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。

 でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。

 以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。

 それはそれでかまわないのだが、これからも「ファンページ(ファンのためのページ)」と思って、「Facebookページ」を運営するのがよいのではなかろうか。

『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。


 
 
 

Yasu
  • Yasu
  • デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。

7件のコメント

  • It’s nearly impossible to find experienced people about this subject, however, you seem like you know what you’re talking about! Thanks

  • Thanks for sharing your thoughts. I really appreciate yourefforts and I am waiting for your further post thanks once again.0mniartist asmr

  • Good blog post. I absolutely love this site. Thanks!

  • Ahaa, its fastidious dialogue regarding this paragraph here at this blog, I have read all that, so now me also commenting at this place.

  • You’re so cool! I don’t suppose I have read through anything like this before. So wonderful to discover another person with some genuine thoughts on this subject matter. Really.. thanks for starting this up. This web site is one thing that is needed on the web, someone with some originality!

  • This site was… how do you say it? Relevant!! Finally I’ve found something which helped me. Kudos!

  • Hi there! I just want to give you a big thumbs up for your excellent info you have got here on this post. I will be coming back to your web site for more soon.

  • I love reading a post that can make men and women think. Also, thank you for allowing meto comment!

  • An interesting discussion is definitely worth comment. I do believe that you should publish more about this issue, it may not be a taboo matter but typically people don’t speak about these topics. To the next! Cheers!!

  • I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.

  • I usually have a hard time grasping informational articles, but yours is clear. I appreciate how you ave given readers like me easy to read info.

  • Everything is very open with a precise explanation of the issues. It was definitely informative. Your site is very helpful. Many thanks for sharing!

  • tadalafil cost walmart tadalafil cost walmart

  • tadalafil liquid tadalafil online

  • Its like you read my mind! You seem to understand so much approximately this, such as you wrote the guide in it or something. I think that you just can do with a few percent to drive the message home a little bit, however other than that, that is great blog. A fantastic read. I’ll certainly be back.|

  • Mazel Tov! The pictures are wonderful, though it would have been nice to be with you for this special occassion too! Zsa Zsa Bran Forest

  • I enjoy what you guys are up too. Such clever work and exposure!Keep up the superb works guys I’ve included you guys to my blogroll.

  • Good day! I just wish to give you a big thumbs up for your great info you’ve got right here on this post. I am returning to your website for more soon.

  • les star francais avant et apres la chirurgie

  • cheap generic cialis for sale tadalafil drug

  • Hi there, yes this article is in fact pleasant and I have learned lot of things from it on thetopic of blogging. thanks.

  • Thanks for sharing such a good thought, post is good, thats why i have read it fully

  • Hi there just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  • tadalafil blood pressure generic cialis tadalafil

  • This excellent website really has all of the info I needed concerning this subject and didn’t know who to ask.

  • There’s definately a great deal to learn about this issue. I love all of the points you made.

  • An impressive share! I have just forwarded this onto a colleague who has been conducting a little research on this. And he actually ordered me lunch because I found it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to discuss this topic here on your web site.

  • I absolutely love your website.. Pleasant colors & theme. Did you make this site yourself? Please reply back as I’m hoping to create my own personal blog and want to know where you got this from or exactly what the theme is called. Thank you!

  • wow, awesome post.Really thank you!

  • Greetings! Very useful advice in this particular post! It is the little changes that will make the most significant changes. Thanks for sharing!|

  • Your style is really unique compared to other folks I have read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I will just bookmark this page.

  • Everything is very open with a really clear explanation of the challenges. It was definitely informative. Your site is very useful. Thanks for sharing!

  • Way cool! Some very valid points! I appreciate you penning this post plus the rest of the site is also really good.

  • Regards! Wonderful information.writing a 3 paragraph essay thesis writing service help me write a speech

  • Good post! We are linking to this great article on our site. Keep up the great writing.

  • Thank you ever so for you blog article.Thanks Again. Much obliged.

  • Nice post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It will always be useful to read content from other writers and practice a little something from their websites.

  • free vpn trial
    best secure vpn
    best phone vpn

  • I would like to thank you for the efforts you have put in writing this site. I am hoping to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has encouraged me to get my own website now 😉

  • Can I just say what a relief to discover someone that actually knows what they’re discussing online. You certainly know how to bring a problem to light and make it important. A lot more people ought to read this and understand this side of the story. I can’t believe you are not more popular since you surely possess the gift.

  • tadalafil blood pressure tadalafil side effects

  • I blog quite often and I genuinely thank you for your information. Your article has really peaked my interest. I will book mark your site and keep checking for new information about once a week. I subscribed to your RSS feed as well.

  • Thank you for sharing your info. I really appreciate your efforts and I am waiting for your further post thank you once again. view more

  • Great, thanks for sharing this blog article.Really thank you! Great.

  • Siemka. Bardzo przejrzysty blog. Absolutnie mi się podoba i wezmę z niego przykład w moich pracach. Pozdrawiam – Brygida

  • https://cialisvet.com/ cost of cialis

10件のピンバック

コメントする

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です