人材のミスマッチを、Facebookでなくそう。

 
 
  

 この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95%モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』が新たに加わっていた。

 この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS(ソーシャルネットワーキングサービス)を用いたリクルーティング活動のこと。

 具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。

 企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。

「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。

 しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。

 でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。

 以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。

 それはそれでかまわないのだが、これからも「ファンページ(ファンのためのページ)」と思って、「Facebookページ」を運営するのがよいのではなかろうか。

『なぜ「Facebook」で 優秀な人材が採用できるのか? ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。


 
 
 

Yasu
  • Yasu
  • デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。

7件のコメント

  • Very good information. Lucky me I discovered your blog by accident (stumbleupon). I have book-marked it for later!

  • Im grateful for the blog.Really looking forward to read more. Awesome.

  • critical thinking games
    critical vs creative thinking
    palm beach state critical thinking in nursing

  • Good article. I am facing some of these issues as well..

  • I blog often and I truly appreciate your content. The article has really peaked my interest. I’m going to book mark your blog and keep checking for new information about once per week. I opted in for your RSS feed as well.

  • I blog quite often and I genuinely appreciate your content. This great article has really peaked my interest. I’m going to book mark your blog and keep checking for new information about once per week. I opted in for your Feed too.

  • I really like and appreciate your blog post.Really thank you! Cool.

  • This excellent website certainly has all the information and facts I needed about this subject and didn’t know who to ask.

  • Major thanks for the blog post.Really thank you! Keep writing.

  • Greetings, I do think your web site may be having web browser compatibility issues. Whenever I look at your site in Safari, it looks fine however, when opening in I.E., it’s got some overlapping issues. I simply wanted to provide you with a quick heads up! Other than that, great website!

  • Hello there, just became alert to your blog through Google, and found that it’s really informative. I am going to watch out for brussels. I will be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • You’re a very beneficial website; could not make it without ya!|

  • type an essay
    essay spanish slang
    what is argumentative essay

  • Merely wanna state that this is very helpful , Thanks for taking your time to write this. We do not attract what we want, But what we are. by James Allen.

  • Really enjoyed this article post.Really looking forward to read more. Keep writing.

  • bookmarked!!, I love your web site!|

  • Howdy! I simply wish to give you a big thumbs up for the excellent info you’ve got right here on this post. I’ll be coming back to your blog for more soon.|

  • Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch because I found it for him smile Therefore let me rephrase that: Thank you for lunch!

  • Very interesting details you have mentioned, appreciate it for putting up. “Strength does not come from physical capacity. It comes from an indomitable will.” by Mohandas Karamchand Gandhi.

  • where to buy tadalafil on line https://cialisusdc.com/

  • lowest price cialis tadalafil brands

  • This site truly has all the information I wanted about this subject and didn’t know who to ask.

  • I really enjoy the article post. Want more.

  • Everything is very open with a precise description of the challenges. It was definitely informative. Your website is useful. Many thanks for sharing!

  • I enjoy reading through your websites. Appreciate it!|

  • Thanks again for the article post.Really looking forward to read more. Really Cool.

  • Mү brothewr suggested I mightt like this blog. He was entirely right.This post actually made my day. You can not imagine simply how muⅽh timeI had spent for tһis infoгmation! Thanks!my blog рost :: sbobet88 (wiki.dragonsprophets.com)

  • Very good post.Much thanks again. Fantastic.

  • Pretty! This has been an extremely wonderful post. Thank you for supplying this information.

  • Good blog you have got here.. It’s difficult to find good quality writing like yours nowadays. I really appreciate people like you! Take care!!

  • Hello There. I found your blog using msn. This is a very well written article.I will be sure to bookmark it and come back to read more of your useful information.Thanks for the post. I will definitely comeback.

  • I appreciate you sharing this article post.Really looking forward to read more. Fantastic.

  • อสังหาฯไทย เข้าสู่ภาวะถดถอย ฟันธง อาจต้องรอ 5 ปี ถึงฟื้น การแพร่ของ COVID 19 ยังทำให้กำลังซื้อของผู้ที่ต้องการซื้อที่อยู่อาศัยลดลง ในช่วง ไตรมาส 2 ปี 2564 มีหน่วยเปิดตัวใหม่ต่ำกว่าค่าเฉลี่ยของช่วงก่อน ซื้อของ

  • Pretty! This was an extremely wonderful article. Thank you for providing this info.

  • As a Newbie, I am always exploring online for articles that can benefit me.Thank youFeel free to visit my blog – shihan.com.ru

  • The very next time I read a blog, I hope that it does not fail me as much as this one. I mean, I know it was my choice to read through, however I really thought you’d have something useful to talk about. All I hear is a bunch of moaning about something you can fix if you weren’t too busy seeking attention.

  • hairy gay men chat free
    random gay chat
    gay phone chat line numbers

  • You made some decent points there. I checked on the web for additional information about the issue and found most people will go along with your views on this site.

  • At this time I am going to do my breakfast, when having my breakfastcoming again to read other news.

  • Everything is very open with a really clear description of the issues. It was really informative. Your site is very helpful. Thanks for sharing!

  • tadalafil without a doctor prescription https://cialisicp.com/

  • Way cool! Some extremely valid points! I appreciate you writing this article plus the rest of the website is also very good.

  • That is a very good tip particularly to those new to the blogosphere. Simple but very accurate information… Appreciate your sharing this one. A must read article!

  • side effects for tadalafil cialis at canadian pharmacy

  • I really like it when individuals come together and share views. Great blog, keep it up!

  • May I just say what a comfort to find someone who really knows what they’re discussing on the internet. You actually realize how to bring an issue to light and make it important. More and more people really need to look at this and understand this side of the story. I was surprised that you’re not more popular given that you certainly possess the gift.

  • generic tadalafil from uk generic cialis tadalafil

  • I really like it when individuals get together and share ideas. Great site, stick with it!

10件のピンバック

コメントする

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です